I partnered with Dani Baldonado to establish and manage the brand for her floral and event design business as she begins her freelancing career in Arizona. From her years of experience at Flower Boys in Indianapolis, I worked to organize her portfolio, develop a cohesive brand identity, and manage her social media presence.
Starting with Instagram, I expanded her reach by creating and managing additional platforms, including TikTok, Threads, and Pinterest. Our strategy has focused on consistent posting and creating engaging short-form videos that highlight her previous work in a content-creator style, designed to attract her ideal clients.
I’ve been a close friend since college, I had a deep understanding of Dani’s personality and vision, which allowed me to help craft a brand that authentically represents her unique style and aspirations. Together, we selected brand colors and elements that align with her personal and professional identity. Along with my experience working with small business owners, together we are setting the foundation for her growing business.
This ongoing project is centered on showcasing her talent, building her portfolio, and positioning her as a trusted floral designer in Arizona.
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Social Media Links: Instagram | Threads | Tiktok | Pinterest | Linktree
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Before picture of instagram account.
Band colors and fonts we agreed on that best represent her personal brand identity.
Mock up of instagram feed.